Indoor Furniture, Outdoor Furniture – What’s the Difference?

In the world of furniture manufacturing, there are companies that specialize in indoor furniture, outdoor furniture and between the two there is a limited amount of crossover. Outdoor furniture is built differently than the indoor variety, and while you can always use outdoor furniture inside, the opposite is not always the case. If you are debating moving some furniture for outside for a party or a much longer period of time, know what should and shouldn’t be used, and what can be made over to better handle the elements.

Be a material girl:

You don’t have to be Madonna to figure out that some materials are better suited for the outdoors than others, depending on type of furniture. Outdoor materials need to be sturdy enough to withstand variant temperatures, a certain amount of moisture from rain, dew, etc. and humidity.

Common sense dictates that there are certain materials that should never be taken outside, unless you’re absolutely sure that the weather will be perfect. For instance, carpeting is a disaster when it gets wet. It takes forever to dry, and can mold, and it also gets really stiff when it’s cold. That’s why rugs not meant for the outside should stay inside. Likewise, materials like suede, fleece, and dry-only materials should also not be taken outside. Companies manufacture cushion and deep seating fabrics that mimic the feel of more luxurious materials, but are fully waterproof.

Then there are certain pieces that can go outdoors for limited periods of time before you have to worry. Wicker, for instance, though technically considered patio furniture, is not that strong and holds up much better in sunrooms and away from prolonged exposure to sun and rain. Then there are things like thin pottery, ceramic and plastic pieces that are waterproof but not suitable as furniture, outdoor or in. They aren’t strong enough to withstand extreme temperature changes or strong, inclement weather. Untreated metal is also okay to get wet for short periods, but for much longer than that and you risk it rusting.

Then there are those materials intended for use as outdoor furniture. Outdoor materials are especially hearty but still look visually pleasing. Examples of tables, chairs, planters, and more can be seen made out of the following: treated wood and hardwoods, galvanized metal, powder-coated metal (aluminum, wrought iron, zinc hardware), stone and cement (as tables, benches and umbrella stands), marbles, clay and reinforced ceramics (as planter pots), poly resin plastics and waterproof nylon (used in canopies and as cushion covers).

This list only begins to scratch the surface of the multitude of materials that make up our lives. In all, use your best judgment about whether something can go outdoors. Take into account weather patterns. If it’s really nice out, you can be more lenient about what you take outside as furniture. Outdoor conditions can change rapidly, though, so keep an eye out.

Treating Wood

The best thing you can repurpose for use as indoor furniture/outdoor furniture is wood. It’s no more difficult than adding some varnish and it might save you from unnecessarily buying all new furniture. To begin with, take a look at the wood you’re working with. Stay away from old wood that’s in bad condition, as it will deteriorate at an even more rapid pace once taken outside. Next, check what species of wood you have. Some of the naturally stronger woods, like teak, pine, cedar and cypress, are great for the outside. These woods are already strong and durable on their own and require little extra protection. More delicate woods will require extra sealant and even then they probably won’t last as long outside as hardwoods.

To begin the weatherproofing process, you will need to cover wood with a fade-proof, UV-resistant finish. Sand away any lacquer that may already exist on your furniture. Whatever finish is on there is most likely intended for inside, and while it will give furniture a high gloss shine, it’s not the right kind of varnish that will protect it from moisture and the outdoor elements. After the surface is smooth, even and clean you can apply a sealant, usually an oil-based varnish, unless you’re working with a wood that produces its own oils, like teak and cedar furniture. Outdoor atmospheric elements will dry out wood more quickly than furniture that’s kept indoors, so it’s important to protect the surface and heartwood against cracking, rotting and warping. Once that’s complete, you’re good to go. From then on, simply oil and clean your wood furniture once to twice a year to keep it healthy.

Facts and Care for White Ink Tattoos

When you hear people talking about getting a white ink tattoo, they usually mean a design which is in all white ink with no other colours. These tats are typically more subtle than the blaringly loud designs you would get with black ink or coloured marks. A white ink tattoo will more often than not, look more like a scar/brand. It is a great way to get inked in a more private way. These marks are usually only really visible when you deliberately show it someone. It is the best of both worlds. You can have your very personal art, without getting any kind of negative attention at formal gatherings or at work.

Simplicity is key when it comes to white ink tattoos. Keep in mind that your tattoo artist will be working with ink which is a little bit trickier to see. Simplistic art has a solid shot at showing up more clearly than a complicated one. Trendy selections include shooting star tattoos, dragons, writing, key tattoos, Kanji symbols, hearts, and basic tribal patterns. These are so much easier to ink and way less likely to end up as a confusing and disappointing blur. All white tattoos will require to be inked over a few times to make sure the finished pattern is as noticeable as possible. Also, darker coloured skin tends to dampen the brightness of white ink.

With a typical tattoo, the design is usually stenciled in before shading begins. The outlines are done with a dark ink, usually black. This provides a very noticeable pattern the artist uses to keep on track. Tats without any dark ink tend to be a bit more blurred. It is more difficult to follow what you have inked when using only white ink. If a different coloured ink is used with the white, it can result in blended mess.

The ink used is completely different from base white inks which tint other colours. When used as the primary ink, you get a much thicker, top quality mixture which is created solely to stand out as much as it can.

White ink tattoos will lose a portion of their brightness and clarity if they are constantly in the sunshine. If you get this type of design, be sure to keep it out of the sun as much as possible. The easiest way to do this is to get inked in an area which you normally cover up. Your back or chest make for ideal areas. If you normally wear clothes with a bit more cover in the summer, you could also try using your shoulder or just below the ankle. (Keep in mind – any tattoo applied near a bone will hurt more than one that is put on muscle).

If a stencil is used on your white ink tattoo, the artist can either make the outline in your own blood or with purple dye. As a warning, your blood can sometimes tint the ink pink, and the purple can also mix. Your best bet is to have a pro do a simple design without a stencil. Ask your tattoo artist if he or she has much experience with white ink before you let them draw on your skin.

Sometimes people have some bad reactions to white ink. Reactions can also happen with black ink, but they are happen more often with white. Reactions include itching and swelling. In some cases the ink can also turn yellow if it mixes with sweat. As a prevention method, there is nothing wrong with asking for a small sample ink in the area you are aiming to have the full design. This way you be more confident that you will be left with a great tattoo instead of an ugly scar.

As with any ink, if you do not put in the effort to take special care of your new tattoo, you might end up with something that only barely resembles the art you wanted. Don’t scratch or touch the area. Always keep the gauze on for the minimum of 2 hours. Never ever cover up a new tattoo with plastic/saran wrap. Use only lukewarm water, mild liquid antibacterial soap, and your own hands to clean the area. Lightly dab with paper towel to dry it off. Do not put anything like sunscreen or Neosporin over the area. Lastly – take extra care to not let your new tattoo to get too much sunlight until it heals.

Just follow these steps and you will have the best chance of having a clear yet subtle design you can show of to your friends.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

What Exactly is Buffet Furniture?

Many people wonder what buffet furniture is exactly. You hear the word buffet, and you think of the best all-you-can-eat place in town. This of course is not what buffet furniture is, but it can help if you want to put out a nice spread when you are entertaining guests in your home. Buffet furniture includes different pieces for your dining room, living room, or kitchen, including: buffet tables, buffet cabinets, buffet huts, buffet sets, and sideboards. Buffets are not only functional pieces of furniture, they are also beautiful accent pieces to add to your home's decor.

So what is the difference among the buffets? It can be broken down by function and appearance. The largest is the buffet hutch, which provides spacious cabinets on the bottom, and a hutch display case for your fine China or precious knickknacks on the top. The next largest would be the buffet cabinet, which provide much more storage space for extra dishes, glasses, and table linens, as well as providing that extra tabletop during festive occasions when you could use the table space for food dishes.

Buffet tables are the smallest of the three, taking up less floor space, but providing less storage. A buffet table provides drawers for storing small items such as silverware and napkin rings, and like a cabinet serves as an extra tabletop for entertaining. Then there is the buffet set, which usually includes a matching buffet hutch and table, giving you the best of both worlds.

Another word you may hear bandied about when buffet furniture is mentioned is sideboards. A sideboard is another word for a buffet cabinet or table, and may be used synonymously for either term. So when you choose a cabinet-style sideboard or a table-style sideboard, they will add storage space and an extra tabletop to your dining room or living room.

So now you have the 411 on every type of buffet out there. It's up to you to choose which piece of buffet furniture most appropriately suits your lifestyle and home. And do not worry that all buffets are traditional or old fashioned if you have a different interior design theme in your home. There are a wide variety of styles, including antique, wooden, traditional, and contemporary designs. Whiche buffet you choose, you can be sure that it will provide beauty as well as function to your home.